CLOTHING at Jannes Vintage

We have a wide range of specialist individual vintage jewellery, clothing, hats, shoes & artifacts from all periods that will give you the style you want at prices you can afford. If you have any questions about an item or would like more pictures please let us know. YOU DO NOT NEED TO BE A PAYPAL MEMBER TO USE YOUR CREDIT CARD.

SHOPPING CART

Items:
Value:

YOUR ACCOUNT

KEEP UP TO DATE

Richards Vintage 1970's Maxi Dress

Online Catalogue | Vintage Clothing | Day Dresses | Richards Vintage 1970's Maxi Dress

Richards Vintage 1970's Maxi Dress

This dress is an absolute find. Another typical 1970's dress from Richard Shops. A black maxi dress , fitted under the bust and around the waist has floaty chiffon like sleeves with a graphic design print in blues, greens and butterscotch.
Scroll down for further photographs.

Label reads a size 12 but would fit a modern size 10.
Hand Wash 30 degrees

Condition Good

Richard Shops was originally part of the clothes-selling empire United Drapery Stores, created in 1927 by the controversial Leeds-born businessman and philanthropist Jack Lyons. From the 1960s to the 1990s it was a ubiquitous part of almost every British high street and shopping centre, selling fashion clothing designed to appeal to teenage girls and young women.
In 1958 Richard Shops became part of the Allders department store group, following the reverse takeover of Allders by Jack Lyons and his brother Bernard. The combined new group was renamed UDS, and there followed a rapid expansion and promotion of the stores. In the 1970s a hugely popular television advertisement began to appear with a jingle that is still often remembered by the British public:

Richard Shops are filled with all the pretty things

Such a lot of pretty things to wear.

Hey there, pretty face, make the world a prettier place!

Hey pretty face, come buy your clothes at Richard Shops.

In 1983 UDS was sold to Hanson plc, but, in an attempt to recover the cost of the purchase, Hanson immediately split Richard Shops from UDS and sold it on as a separate company. It was bought by the newly formed retail group Habitat/Mothercare PLC, and became part of Storehouse plc following the merger of Habitat/Mothercare with British Home Stores in 1986.

With the financial troubles suffered by the Storehouse group in the late 1980s, Richard Shops began to lose direction at a time when the high street was becoming a more competitive place for fashion retailers. Since 1972 the men's clothing retailer Burton's had been expanding its chain of women's fashion stores under the TopShop brand, and in 1979 it acquired Richard Shops' long time rival Dorothy Perkins. A more direct assault on Richard Shops came from the Burton Group as Burton's was now known in 1984 when it launched the women's fashion chain Principles. Not only did Principles manage to capture something of the mood of the late 1980s in its designs, but it represented the most direct assault to date by Burton on the largely middle-class customer base of Richard Shops.

In 1988 Storehouse appointed a new chief executive, Michael Julien, to replace Terence Conran, and the group was reorganised into three divisions, with Richard Shops sharing 'Speciality Retailing' with the group's brands Mothercare, Blazer, Anonymous, and Jacadi.

In 1992 Richard Shops was sold to the British retailing giant Sears plc (not to be confused with the American stores of the same name), the then owner of the London department store Selfridges, and the women's clothing retailers Wallis, Miss Selfridge and Outfit. In 1999 Sir Philip Green, who had acquired Sears plc, transferred Richard Shops, along with Wallis, to the Arcadia Group which immediately announced the closure of all branches of Richard Shops, or their conversion to other Arcadia brands.

Courtesy of Wikipedia

Price: £45.00

Quantity:

Label

Maxi Dress

Top

Online Catalogue | Vintage Clothing | Day Dresses | Richards Vintage 1970's Maxi Dress